Study on the economic diffusion effect of non-woven bag in creative industry
According to the theory of industrial life cycle, at the present stage, it is in the transition from mature to sunset, the number of enterprises tends to be saturated, the production capacity of the industry tends to be excessive, marginal revenue decreases, price competition becomes the foundation of the internal competition of the industry, and technology tends to be mature. As the number of enterprises in the industry is large and the production capacity tends to be excessive, the market is in the state of basic balance of supply and demand or oversupply, and the competition between enterprises is intense. On the one hand, the intensification of competition makes large-scale production and cost reduction an important means of enterprise competition; on the other hand, it also urges enterprises to make efforts in product performance and product differences and make innovations. As a dynamic emerging industry, creative industry has been growing rapidly in recent years. The world's creative industry is currently generating $22 billion a day and is growing at about 5 percent. It is expected to exceed $100 billion by 2011.
In countries where the creative industries are strong, growth is even faster, at 14% in America and 12% in Britain. Creative industry has developed into a "sunrise industry in the 21st century" with huge industrial background and economic benefits. The creative industry is closely related to the non-woven bag economy, which greatly promotes the development of the non-woven bag industry. At present, the non-woven bag industry is general and partly hidden unemployment, low added value of industrial products, large energy consumption per unit, and insufficient effective demand. And the creative industry is the solution to the bottleneck of economic development.
We can seek the development of non-woven bag economy through the development of creative industries, and accelerate the development of non-woven bag industry through policy support and investment attraction, as well as their integration with the traditional basic projects in the textile economy, so as to achieve the purpose of two-way promotion and common development.
(1) analysis of the diffusion effect of the creative industry 11 the concept of the creative industry and the creative economy of the creative industry are developed in the background of the globalized consumption society, and they advocate innovation, individual creativity, and emphasize the emerging ideas, ideological trend and economic practice that culture and art support and promote the economy. As early as 1986, the famous economist P1 Ro2 mer wrote that new ideas can generate endless new products, new markets and new opportunities for wealth creation, so new ideas are the driving force of a country's economic growth. However, as a national industrial policy and strategy, the concept of creative industry is clearly proposed by the British creative industry task force. In 1997, British prime minister Tony Blair proposed and promoted the creation of a special task force on creative industries to revitalize the British economy. In 1998 and 2001, the group published two research reports, analyzing the current situation of British creative industries and proposing development strategies. In 1998, the UK creative industries task force for the first time defined the creative industry as "an industry with the potential to create wealth and employment through the development and application of intellectual property rights derived from individual creativity, skills and talents". According to this definition, the UK identified the advertising, construction, construction, art and heritage transaction, handicraft design, fashion design, film, interactive leisure software, music, performing arts, publishing, software, television broadcasting and other industries as creative industries.
Second, the research on the influence of creative industry on the development of non-woven bag economy. If the transformation from classical CD production function to new production function of knowledge economy is regarded as the transformation from traditional economy to scientific and technological innovation and even more high-end creative economy, it will undoubtedly be another economic takeoff of higher level. The non-woven bag economy is still dominated by capital K and labor L. That is to say, the current development of creative industry of non-woven bag economy must be combined with the traditional industry with capital and labor as the core elements to meet the development requirements of the current industrial structure.
(I) Industry L ife Cycle is a theory that USES the biological life Cycle concept to reflect the process of industrial production, development and change. The life cycle of an industry refers to the process from birth to decline of the industry, including four stages: germination period, growth period, maturity period and decline period. The different stages show different characteristics in the number of enterprises in and out. According to the industry life cycle theory, it is in the transition from maturity to decline. At present, due to the adjustment of industrial structure, the return of free trade and other factors, the non-woven bag industry is facing opportunities and challenges. From 2006 to 2008, the export growth rate of China's non-woven cloth garment decreased significantly. In 2006 it was 25,108%, in 2007 it was 18,177%, and by 2008 it had fallen to 5189%. From January 2009 to January 2009, China's exports of non-woven bag garments totaled $89.2 billion, down 1113% year-on-year, an increase of 013 percentage points over the first half of the year. Other non-woven bags of clothing from the us office (OTEXA) in the latest data released by the, 1-2009, the U.S. imports from China non-woven bags of clothing drop continues to slow, imports from China accounted for 3814%, flat, but the increase and decrease of difference in types of products, non-woven bags of clothing export slowdown in industry employment and management bring great influence. The proportion of non-woven bag in domestic market is increasing year by year. From 2003 to 2008, the proportion of domestic sales of non-woven bag products in China was increasing year by year, and the total wholesale and retail of non-woven bag products was also steadily increasing. In 2002, the domestic sales of non-woven bag products in China accounted for about 66%. In 2003, it was basically the same as that in 2002. Since 2004, the domestic sales ratio has been expanding. In recent years, the proportion of non-woven bag goods sold in domestic market has been increasing year by year, which indicates that it is more and more difficult to export non-woven bag goods in China. As a result, a large number of export-oriented enterprises turn to domestic sales, which also reflects the intensified competition in the domestic market of non-woven bag goods in China. A large number of enterprises are facing losses and failures. The most direct impact of the financial crisis on China's real economy is undoubtedly the export processing enterprises, and the impact on the garment industry is particularly severe. In recent years, China's non-woven bag industry has been affected by various international and domestic factors, and its survival and development have been severely tested. Especially in 2008, many domestic non-woven bag enterprises have restricted the entering and closing of cars, stopped production and closed down, and the basic livelihood of a large number of non-woven bag workers has lost security. The non-woven bag industry has reached the "most difficult in 10 years". For example, 2,368 out of 7,792 non-woven bag enterprises in zhejiang province lost money in 2008. In 2008, shandong sakura group was purchased by ruyi group due to its insolvency. In 2008, zhengzhou state cotton due to capital chain fracture, had to sell to survive; In 2008, three state-owned non-woven bag enterprises in zhengzhou transferred nickel because of operation.
