Advertising design for tote bags
In large shopping malls, in the bustling streets, we often see people with tote bags. Tote bags have become popular abroad and are becoming popular in China. After supermarket or department store shopping, pack good commodity to pack into the handbag, already convenient and practical beautiful. After buying a tote bag with a picture of a local scenic spot at a tourist attraction, people look at it as a souvenir, a piece of art, and a collection. At international fairs, trade fairs, and academic conferences, people often find tote bags containing catalogues, product descriptions, and academic materials. People regard the handbag as a cultural phenomenon, a product or a means of advertising, with the rhythm of The Times it gradually became popular. However, the design level of the handbag cannot meet people's personalized needs, and the design level needs to be further improved in the aspects of modelling, color and text, printing and making, etc. to meet people's spiritual demand for fashion.
Classification of tote bags
Souvenir tote bag. Memorial can be divided into cultural and artistic activities and tourism commemoration. The former is specially designed for various cultural activities and art activities, with the name, logo and explanatory writing printed on the activity. For example, "the x olympiad", "x art exhibition", "x international new technology exhibition", etc., are also designed for the materials and samples to be collected. Tourism commemorative tote bag generally for the scenic spots and historical sites, famous mountains and rivers, world cultural heritage, historical and cultural city, specially designed for the tourist memorial. The handbag is printed with the local representative landscape patterns and commemorative patterns, etc. For example, "Beijing Forbidden City visit memorial", "badaling Great Wall tour memorial", "xi 'an military commission visit memorial". These souvenir and tourist handbags not only meet the needs of tourists to buy local crafts and souvenirs, but also promote the long history and culture of China and foreign countries and cultivate people's sentiment. It has a distinctive theme and memorable meaning. See figure 1.
Advertising tote bags. Advertisement is the promotion means of commodity sale. When people attend various international exhibitions, real estate fairs and shopping, carrying a handbag with the logo of "x company" and "x company clothing", it plays the role of promoting the corporate image and product image. So the bag is also known as "mobile advertising". Its flow range is very extensive, satisfied shopping demand already, also have good advertisement effect, it is a kind of advertisement form that current manufacturer, economy activity is popular, already economy is practical. General large exhibitions, trade fairs are free to hand out handbags and information. As shown in figure 2
Intellectual tote bag. Intellectual tote bag is a form that integrates knowledge and art. It has a variety of knowledge, interest, artistic patterns, text, color through the design printed on the bag. It involves the representative patterns, signs, national flags, architecture, portraits of world celebrities and portraits of singers, film stars, sports stars, etc. Some of the world's famous paintings, local characteristics of folk patterns, such as often show the subject matter. These graphs with strong cultural and intellectual natures give people a sense of beauty, have strong visual impact, and also play a role in spreading knowledge. As shown in figure 3
Gift tote bag. Whenever various ethnic traditional festivals and festivals such as the Spring Festival, May 1st, October 1st, wedding and birthday, people need to bring some gifts to their friends and family. Therefore, the gift tote bag is mostly designed with auspicious characters, calligraphy, landscape characters in Chinese painting, traditional patterns, exaggerated folk colors and totems. For example, "song he yannian", "ji qing yu", "long feng", "mei LAN zhu ju", peony flowers and other patterns are suitable for gifts, birthday greetings, New Year, and other occasions demand. Of course, every country and nation has its own traditional culture, local customs and practices. Therefore, the design of the handbag should be divided into different categories for research and design. A handbag can act as an ornament in the pursuit of beauty. As shown in figure 4
2. Presentation form of handbag design
1. Written form. The written form is mainly used to represent the company name, advertising name, conference advertising text, etc., and it is designed with some simple graphics and signs. Chinese characters and foreign characters are used. The font is changed and adjusted according to the specific content. Sometimes Chinese calligraphy and calligraphy are also used. At the same time, three major composition laws are applied to repeat, division, comparison and other methods for design.
2. Diagram form: design based on graphics. Graphics include photographic realistic graphics, painting decoration graphics, abstract graphics and so on. Through the graphics to give people a real, warm, good feeling. At the same time also combined with the text for composition. Sometimes graphic text can be rejected in the composition of horizontal layout, vertical typesetting, inclined typesetting, sparsely typesetting.
3. Sign type: in the market economy, the sign can help people identify the image of the enterprise or commodity. When people see the familiar signs of well-known brands at home and abroad, they will feel very friendly, which can arouse people's desire to buy, and also play a role in conveying information. Logo handbags have a strong visual impact, consumers have a brand awareness and the pursuit of fashion emotional needs.
4. Comprehensive type: the above contents can be integrated to design a comprehensive type handbag with large amount of information, novel shape, abundant graphics, exquisite words, harmonious colors and complete composition, with strong showability and advertising.
