The revolution of a handbag
Every boy wants an apple ipod and every girl wants a "I'm not a plastic bag".
I'm not a plastic bag!
It is said that on the streets of London today, women can be divided into two categories: those with "I am not a plastic bag" and those without "I am not a plastic bag".
'I'm not a plastic bag' is a shopping bag launched by Anya Hindmarch, the UK's 'handbag queen' in collaboration with environmental group We AreWhat We Do. It is made of unbleached, recycled beige cotton canvas. The front of the Bag is printed with the English word 'I'm NOT A Plastic Bag', meaning 'I'm NOT A Plastic Bag'.
Unexpectedly, "I'm not a plastic bag" came out and immediately became the pet of fashion models and movie stars. And was chosen as a gift bag for the 79th Academy Awards in February. With a-listers such as Keira Knightley, ReeseWitherspoon, AliciaSilverstone and Lily Cole all being snapped by the paparazzi holding 'I'm not a plastic bag', the five-pound bag quickly went viral. "I'm not a plastic bag" officially went on sale in London on March 20, with a limited edition of 20,000 handbags sold out in just 90 minutes. "Ironically, I was very worried at first that it wouldn't sell," anja sindache said. I can even picture them gathering dust on Sainsbury's shelves. "I'm not a plastic bag" quickly went from 5 pounds to 100 pounds on eBay, a British website, due to limited availability. "This bag is definitely selling too cheaply, but the market will eventually determine its value," anja sindache told The Times. I can only wish the buyer a good weekend, even if he goes on eBay for 100 pounds!"
The "I am not a plastic bag" font sold in the UK and European markets is in brown, the us version launched in June is navy blue, and the charcoal grey Asian version and the dark green Japanese version launched in July. There is also a LAVENDER special edition (courtesy of the LAVENDER TRUST). The Asian edition of "I am not a plastic bag" went on sale in Hong Kong, Taiwan, Singapore, Malaysia and South Korea at 11am on July 6 (the Japanese edition went on sale on July 14). According to the Hong Kong media reported that day: "although tide bag sale today, but yesterday is in Hong Kong five selling point line up rush, according to each shop about 200 quotas, about 4 PM yesterday, the garden outside a shop, causeway bay, has more than 80 people in the queue, giving a few several youth more said the night before last has started to line up, for the two days to arrive early... Although the price of the Hong Kong version is increased to 120 yuan, it has been sold on the Hong Kong yahoo! The English edition of the words in brown continues, with prices as high as $1,700. The Hong Kong stars who snapped up "I'm not a plastic bag" include Miriam yeung, actress chow lai chi, actress xiong dailin, xuan xuan, actress xue kaiqi, and actress liao bier, the report said
"I am not a plastic bag" was due to land in Beijing on July 9. It will be sold at xinguang tiandi department store in Beijing. The price has been set at 168 yuan. However, knockoffs of "I am not a plastic bag" have appeared in Beijing, the market reported on September 19. The average stall sells dozens a day.
Not just a handbag, but a manifesto
"I'm not a plastic bag" was originally intended for shopping bags, but became a fashion favorite, creating a legendary brand marketing case. The market phenomenon triggered by "I am not a plastic bag" has been defined by marketing experts as extreme shopping, which has become a new term in marketing.
Now, every boy wants an apple ipod, every girl wants a "I'm not a plastic bag," and the handbag is far more popular than an apple ipod.
"I am not a plastic bag" is popular in the world, in fact, the expression of people's care for the living environment, plastic bags protest. "I am not a plastic bag" is not only a handbag, but also a manifesto, a promise. As anja sindache says: "not all customers come for the hip bargain mentality. That's the original intention behind my design, and now that I'm famous, it's better, and more people are going to copy me."
Around 1902, the Austrian scientist Max shoesney invented the plastic bag, which was both convenient and strong, and has been widely used in our lives ever since. But he did not expect his invention to be named the "worst invention of man" by the guardian 100 years later in 2002, because the small plastic bag has already caused a serious disaster. According to scientific tests, the molecular weight of the polyethylene material used to make plastic bags is between 104 and 105, and the degradation rate in natural conditions is extremely slow. If plastic bags are buried in the ground, they take 300 to 400 years to decompose completely and can seriously pollute the soil, directly affecting underground water quality and plant growth. At 25 kilograms, production was reduced by 26 percent. If incinerated, the harmful smoke and fumes produced by plastic bags could also pollute the atmosphere. Therefore, plastic bags have become a serious hazard to human living environment "white pollution".
"I'm not a plastic bag," says David Robinson, a spokesman for the environmental group We Are What WeDo.
In China, a 2006 statistics showed that 7% of the household waste in Shanghai is waste plastic bags, with an annual total of 190,000 tons. The total amount of waste plastic bags in Beijing is about 140,000 tons per year, and over 100,000 tons in tianjin.
An analysis by the environmental protection department in guangzhou showed that for every 100 yuan spent in supermarkets, shanghainese would take four plastic shopping bags, beijingers would take 4.5 and guangzhou residents would take five. Guangzhou produces nearly 20 million plastic shopping bags of waste every day and nearly 7 billion plastic shopping bags a year, making it one of the most "white pollution" cities in China.
"I am not a plastic bag" is designed to reduce the use of plastic bags. "I really want to call attention to plastic shopping bags," anja sindache told The Times in an interview. "in the past, I used plastic bags just like everyone else."
We should note that, in addition to the "I am not a plastic bag" printed on the front of the bag, the "We Are What We Do" printed along the edge of the bag is "Do What We should Do."
